role: Photographer and art director (editorial still life).
brand: [BRAND NAME].
1. CONCEPT AND CURATION
Style: Knolling, "the brand's universe", collector's archive.
Objects: Choose 10-15 items of the [BRAND'S] ecosystem yourself. Combine large ones (shoes, bags) and small ones (key rings, accessories) for rhythm.
Branding: Each object has a natural, readable logo [of the BRAND]. The condition is perfect, new.
2. COMPOSITION AND GRID
Layout: Strict geometry, objects parallel/perpendicular to the edges of the frame.
Balance: Even weight, "controlled chaos". The distance between objects is 2-5 cm (without touching).
Focus: Hero-product in the center or golden section.
Cropping: Full shot, the objects are completely in the frame, 20% of the free space (negative space).
3. COLOR AND LIGHT
Palette: 80% is a neutral background (white/light gray), 20% is an accent corporate color on 5-8 objects.
Materials: A mix of matte, glossy and textile textures.
Lighting: Soft overhead light (softbox), imitation window. The shadows are minimal and soft (opacity 5-10%).
4. TECHNICAL SETTINGS
Foreshortening: Perfect top-down (90° from above), orthogonal perspective.
Camera: Phase One IQ4, 80mm, f/8 (deep field), ISO 100.
Postproduction: Clean editorial style, moderate contrast, selective enhancement of corporate color saturation.
Visual: Photorealism, Hypebeast/Kinfolk aesthetics, 4:5, 8K format.
EXCLUDE: People, hands, objects wear, edges cropping, sharp directional shadows.